After more than a decade as a Television reporter and weatherman... The winds of change lead Greg Otterholt to forecasting of another kind... requiring the foresight to see the success that can be achieved when the right message is being shared the right way, to reach the right audience.

That would take some innovation to reach the often lifeless listeners and vegetative viewers out there by creating innovative, inspirational, entertaining, and effective slogans, songs, jingles, and commercials.

The combination of a college communications degree, a career in commercial broadcasting, and experience as a songwriter and performer seemed like the perfect recipe for making a career out of creativity. So Hook and Pan was born as a hobby side business in 1993.

The idea for the name came from a co-worker making a joke referring to Greg's prosthetic hook after seeing all the kids that came up and pointed out the striking resemblance to Captain Hook. Well, considering that both "hook" and "pan" are musical and audio/visual terms... (as well as the obvious physical similarities to one famous pirate) The name seemed like a perfect fit.